persuasion
1 blandishment, cajolery, conversion, enticement, exhortation, inducement, influencing, inveiglement, wheedling
2 cogency, force, persuasiveness, potency, power, pull (informal)
3 belief, certitude, conviction, credo, creed, faith, firm belief, fixed opinion, opinion, tenet, views
4 camp, cult, denomination, faction, party, school, school of thought, sect, side