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vogue 
1  n-sing If there is a vogue for something, it is very popular and fashionable.  (=trend, fad) 
Despite the vogue for so-called health teas, there is no evidence that they are any healthier...  
2 If something is in vogue, is very popular and fashionable. If it comes into vogue, it becomes very popular and fashionable. 
in vogue  phrase 
Pale colours are much more in vogue than autumnal bronzes and coppers.