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popularize  (popularizes 3rd person present) (popularizing present participle) (popularized past tense & past participle )
in BRIT, also use  popularise  To popularize something means to make a lot of people interested in it and able to enjoy it.  verb 
Irving Brokaw popularized figure skating in the US.  V n 
 popularization  n-uncount 
...the popularisation of sport through television.