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downmarket , down-market If you describe a product or service as downmarket, you think that they are cheap and are not very good in quality.  adj usu ADJ n  (Antonym: upmarket)  It is a downmarket eating house, seating about 60.  
  Downmarket is also an adverb., adv ADV after v  (Antonym: upmarket)  Why is the company going downmarket and developing smaller machines?